Tag: Martech

21
Sep

ScribbleLive acquires ion interactive

TORONTO, Sept. 21, 2017 /PRNewswire/ – ScribbleLive, the leading content experience platform, announced today that it has acquired interactive content platform provider, ion interactive. With this acquisition, ScribbleLive further strengthens its ability to help companies manage the full lifecycle of their content by bringing new interactive capabilities to its platform.

ion interactive is an enterprise SaaS platform that empowers modern marketers to produce data-driven interactive content at scale and without code. As part of ScribbleLive’s content experience platform, ion interactive gives marketers and content-focused teams new capabilities and opportunities to manage interactive experiences. In particular, ScribbleLive’s content creation capabilities – with it’s Visually network of 1,500+ creative professionals – will help customers supercharge their interactive content, across a wide range of formats and experiences.

“Buyers actually need to interact with a brand about 10 to 15 times before they buy a product,” said Vincent Mifsud, CEO of ScribbleLive. “At ScribbleLive, we want to help content-focused teams move beyond developing one-off experiences, and consider their interactive brand as an opportunity to quickly drive relevant experiences and revenue. Every buyer touchpoint is an opportunity for insight and understanding.”

This is ScribbleLive’s largest acquisition to-date, adding over 50 ion interactive employees and 250+ enterprise customers – including major brands like Salesforce, Starbucks, Deloitte and M&T Bank, further strengthening its focus across software, education, finance and healthcare verticals. ion interactive also has developed strong relationships with many industry leading agencies, making the company a powerful addition to ScribbleLive’s partner network.

“At ScribbleLive, we are helping businesses make content their competitive advantage. Adding ion interactive’s deep expertise and innovative technology is an exciting opportunity to help our customers create truly relevant and effective content,” added Mifsud. “We welcome the fantastic ion teams in Boca Raton, FL and Boston to the ScribbleLive family and look forward to working together.”

To learn more about ScribbleLive and its offerings, please visit Scribblelive.com.

About ScribbleLive
ScribbleLive is the world’s leading content experience platform. ScribbleLive help brands, sports and media organizations manage the full lifecycle of their content. With ScribbleLive, you can ideate, plan, create, distribute and measure your content for any stage of the buyer’s journey. ScribbleLive can help make content your competitive advantage and is trusted by over 1,200 customers including Oracle, Red Bull, the NBA and Microsoft.

23
Sep

ScribbleLive raises $35m

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Digital Content Marketing Leader to Accelerate Growth and Dominate Data Science Technology Landscape

TORONTO, ON – Sept. 23, 2015 – ScribbleLive, a global leader in digital content marketing, is excited to announce the closing of its expansion round of funding. The OpenText Enterprise Apps Fund (OTEAF) led the $35 million investment along with contributions from Emerillon Capital, Blue Cloud Ventures, Northleaf Venture Catalyst Fund, and a large U.S.-based asset manager, along with participation from all existing ScribbleLive venture investors including: Rogers Ventures, Summerhill Venture Partners, Georgian Partners, Export Development Corp. (EDC) of Canada and Waterloo Innovation Fund.

“We are thrilled to have five new experienced shareholders and participation from all of our existing venture investors in this funding round,” said Vincent Mifsud, CEO of ScribbleLive. “Our business has been growing at 100 percent without consuming capital, which has driven massive interest in our company. This interest has culminated in a Series D round, which is greater than all of our previous financing combined. Our stronger balance sheet opens new strategic avenues for accelerating our growth to further enhance our market share.”

As consumers continue to be inundated with interruptive advertising from a variety of conventional sources, content marketing is forging new, unparalleled opportunities for modern marketers and major brands to connect with their audience.

“We are focused on disrupting the marketing industry by helping brand marketers, sports and media companies grow their businesses using content and data science technologies,” said Mifsud. “Advertising effectiveness is on the decline and content marketing will be the key strategic differentiator to help businesses grow. We believe that great content marketing should be incorporated into every element of marketing from social marketing, events, and product launches to microsites. Our data science powered platform helps marketers do exactly that.”

ScribbleLive’s patented linguistic and mathematical algorithms provide insights to enable marketers to create impactful original content in accordance with their marketing strategy. In addition, ScribbleLive’s workflow technology platform allows marketers to distribute this content across a variety of landscapes and then measure the effectiveness and engagement.

“We’re delighted to lead the funding round,” said Richard Black, General Partner at the OpenText Enterprise Apps Fund (OTEAF). “ScribbleLive has a proven management team and has attracted top tier global customers that derive significant business benefits from their daily use of the platform and its analytics capability. The company is backed by an outstanding investment syndicate that can support ScribbleLive on its next phase of growth.”

ScribbleLive delivers its content marketing software solutions to the largest brands and media companies across the globe, including Ferrari, Red Bull, The Football League, NFL, and hundreds of others. Content optimized by ScribbleLive grows your upper funnel and builds brand awareness via patented, data-driven content planning, creation, distribution, and measurement tools.