The buyout, announced exclusively to Forbes, is the continuation of the company’s international expansion, which began in 2017 with the launch of operations in Mexico. With the addition of ScribbleLive (SL), which has offices in Boca Ratón and Toronto, the enlarged Rock organization will boost its 400-strong workforce with about 100 employees. The two companies combined have a freelancer base of about 80,000 professionals.
The new company also brings a client portfolio that includes names like Red Bull, Cisco, FedEx, Dell, Reuters, Deloitte and American Express. Some of the organizations in this consolidated portfolio of over 2,000 customers that were existing clients, such as Oracle, will be catered for with services in Portuguese, Spanish and English, as well as other content-related products offered by the group.
“Being able to help our customers consolidate their content marketing efforts across multiple geographies and languages is the most exciting piece this acquisition brings,” said Rock co-founder Diego Gomes. “Our network of creative professionals is a unique feature that no other content platform can offer.”
The value of the deal was not disclosed, but, according to Gomes, the price tag is in the “tens of millions of dollars” and involved the exit of about a dozen SL investors, such as Summerhill Venture Partners, First Ascent Ventures and Fidelity Growth. The buyout was supported by a small funding round from Rock’s current investor base, which includes e.bricks Ventures, Provence Capital and Unbox Capital.