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Dec

ScribbleLive acquired by Brazil based Rock Content

Brazilian content marketing startup Rock Content has announced the purchase of US sector player ScribbleLive, creating one of the largest companies in the segment in the Americas.

The buyout, announced exclusively to Forbes, is the continuation of the company’s international expansion, which began in 2017 with the launch of operations in Mexico. With the addition of ScribbleLive (SL), which has offices in Boca Ratón and Toronto, the enlarged Rock organization will boost its 400-strong workforce with about 100 employees. The two companies combined have a freelancer base of about 80,000 professionals.

The new company also brings a client portfolio that includes names like Red Bull, Cisco, FedEx, Dell, Reuters, Deloitte and American Express. Some of the organizations in this consolidated portfolio of over 2,000 customers that were existing clients, such as Oracle, will be catered for with services in Portuguese, Spanish and English, as well as other content-related products offered by the group.

“Being able to help our customers consolidate their content marketing efforts across multiple geographies and languages is the most exciting piece this acquisition brings,” said Rock co-founder Diego Gomes. “Our network of creative professionals is a unique feature that no other content platform can offer.”

The value of the deal was not disclosed, but, according to Gomes, the price tag is in the “tens of millions of dollars” and involved the exit of about a dozen SL investors, such as Summerhill Venture Partners, First Ascent Ventures and Fidelity Growth. The buyout was supported by a small funding round from Rock’s current investor base, which includes e.bricks Ventures, Provence Capital and Unbox Capital.

 

AI STARTUP RUBIKLOUD TO BE ACQUIRED BY OTTAWA-BASED KINAXIS FOR $81.4 MILLION CAD

OTTAWA, ON, June 15, 2020 – Kinaxis® Inc. (TSX: KXS), the authority in driving agility for fast, confident decision-making in an unpredictable world, has signed a definitive agreement to acquire Toronto-based Rubikloud, a disruptive, emerging provider of AI solutions that automate supply chain prescriptive analytics and decision-making in the retail and consumer packaged goods (CPG) industries.

Globally-recognized retailers and CPG manufacturers in the health and beauty, household and grocery segments use Rubikloud’s AI-based products today. Their offerings include demand forecasting and automation to manage and optimize trade promotions, pricing and assortment to drive product demand and dramatically improve financial results. Kinaxis will enhance RapidResponse’s demand planning capabilities with the Rubikloud offerings, anticipating initial opportunities in the company’s rapidly-growing CPG customer base and over time for other industries such as life sciences. The acquisition also offers Kinaxis a springboard into the enterprise retail industry.

“Rubikloud has capabilities and value that we can offer our CPG customers today, leads us into the retail industry with some bellwether accounts, and adds a group of approximately 80 people to an already-impressive AI and machine learning (ML) team here at Kinaxis. Over time, this enhanced group will contribute to new and existing AI-powered capabilities across the full Kinaxis RapidResponse® platform and applications,” said John Sicard, President and CEO of Kinaxis. “This acquisition reflects the growing importance of AI and ML to power intelligent automation and augment human decision-making to better deliver on customer promises, remove waste and increase resiliency for effective risk management.”

Rubikloud’s SaaS-based ML offerings empower retail and CPG manufacturers to transform their core operations by improving and automating complex, profit-generating decisions. Rubikloud’s proven AI capabilities and intuitive tools enable users to leverage disparate data sources to improve forecast accuracy, site-level allocations, inventory availability and promotion plans by allowing users to run boundless simulations in real time.

“We founded Rubikloud with the belief that purpose-built AI could be used to solve some of the most complex industry problems and we have spent the last seven years building a fantastic product that receives validation from global customers every day,” said Kerry Liu, CEO, Rubikloud. “We’re excited at the prospect of joining Kinaxis, which helps us bring our innovations to a much broader customer base at a faster pace than on our own. Not only that, being two strong Canadian companies we see great cultural synergy and look forward to working on the complex problems we know RapidResponse and concurrent planning can solve for customers.”

Terms of Agreement
Kinaxis will acquire Rubikloud for US$60 million in an all-cash transaction that is expected to close within 60 days. Based on Rubikloud’s current revenue and expense profile, the company’s fiscal 2020 revenue and Adjusted EBITDA guidance, as reiterated in its May 6, 2020 news release, remains unchanged. The transaction is subject to customary closing conditions.

About Kinaxis Inc. 
Everyday volatility and uncertainty demand quick action. Kinaxis® delivers the agility to make fast, confident decisions across integrated business planning and the digital supply chain. People can plan better, live better and change the world. Trusted by innovative brands, we combine human intelligence with AI and concurrent planning to help companies plan for any future, monitor risks and opportunities and respond at the pace of change. Powered by an extensible, cloud-based platform, Kinaxis delivers industry-proven applications so everyone can know sooner, act faster and remove waste. For more Kinaxis news, follow us on LinkedIn or Twitter.