03
Jun

BusinessWire partners with IR provider Q4

deleo

SAN FRANCISCO: Business Wire has partnered with investor relations cloud platform Q4.

The exclusive partnership is combining Business Wire’s distribution and newswire services with Q4’s communications and intelligence platforms, according to a statement from the companies.

“Business Wire and Q4 have known each other for a long time,” said Richard DeLeo, COO at Business Wire. “We’re both preferred providers to the New York Stock Exchange IPO program. The opportunity to give [Q4] access to distribution and Business Wire clients access to their best-in-class IR services was attractive to us.”

DeLeo added that this is only “phase one” of their partnership.

“We’re going to put our heads together about how we can integrate further and create more products,” he added.

Business Wire has not used the acquisition-heavy strategy of its competitors, such as Meltwater and Cision, who have been trying to drive innovation through consolidation.

“We are always looking at ways that we can enhance the news-distribution process as well as deliver ROI and metrics to our client base,” DeLeo said.

Q4 services DeLeo highlighted include web-hosting capabilities, as well as analytics and intelligence in IR. Pooling Q4 and Business Wire’s resources will “help simplify complex workflows, drive valuation, reduce volatility and deepen stakeholder engagement,” according to a statement from the companies.

The deal “makes sense as a partnership,” according to Burton-Taylor International Consulting associate Christopher Porter.

“We were also struck by the mention of webcasting as an area of cooperation. Webcasting is an area of particular focus for West [Corporation], who since 2018 are the owners of GlobeNewswire, which Burton-Taylor considers to be the next-largest press-release-distribution business in the world after Business Wire,” Porter added.

Business Wire was identified as the fourth-largest player in the comms tech industry in a report by Burton-Taylor.

In February, Business Wire expanded its Paris office adding staff and pursuing growth in France and southern Europe.

Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. That partnership has ended.

Berkshire Hathaway acquired Business Wire in 2006 for an undisclosed amount.

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    AI STARTUP RUBIKLOUD TO BE ACQUIRED BY OTTAWA-BASED KINAXIS FOR $81.4 MILLION CAD

    OTTAWA, ON, June 15, 2020 – Kinaxis® Inc. (TSX: KXS), the authority in driving agility for fast, confident decision-making in an unpredictable world, has signed a definitive agreement to acquire Toronto-based Rubikloud, a disruptive, emerging provider of AI solutions that automate supply chain prescriptive analytics and decision-making in the retail and consumer packaged goods (CPG) industries.

    Globally-recognized retailers and CPG manufacturers in the health and beauty, household and grocery segments use Rubikloud’s AI-based products today. Their offerings include demand forecasting and automation to manage and optimize trade promotions, pricing and assortment to drive product demand and dramatically improve financial results. Kinaxis will enhance RapidResponse’s demand planning capabilities with the Rubikloud offerings, anticipating initial opportunities in the company’s rapidly-growing CPG customer base and over time for other industries such as life sciences. The acquisition also offers Kinaxis a springboard into the enterprise retail industry.

    “Rubikloud has capabilities and value that we can offer our CPG customers today, leads us into the retail industry with some bellwether accounts, and adds a group of approximately 80 people to an already-impressive AI and machine learning (ML) team here at Kinaxis. Over time, this enhanced group will contribute to new and existing AI-powered capabilities across the full Kinaxis RapidResponse® platform and applications,” said John Sicard, President and CEO of Kinaxis. “This acquisition reflects the growing importance of AI and ML to power intelligent automation and augment human decision-making to better deliver on customer promises, remove waste and increase resiliency for effective risk management.”

    Rubikloud’s SaaS-based ML offerings empower retail and CPG manufacturers to transform their core operations by improving and automating complex, profit-generating decisions. Rubikloud’s proven AI capabilities and intuitive tools enable users to leverage disparate data sources to improve forecast accuracy, site-level allocations, inventory availability and promotion plans by allowing users to run boundless simulations in real time.

    “We founded Rubikloud with the belief that purpose-built AI could be used to solve some of the most complex industry problems and we have spent the last seven years building a fantastic product that receives validation from global customers every day,” said Kerry Liu, CEO, Rubikloud. “We’re excited at the prospect of joining Kinaxis, which helps us bring our innovations to a much broader customer base at a faster pace than on our own. Not only that, being two strong Canadian companies we see great cultural synergy and look forward to working on the complex problems we know RapidResponse and concurrent planning can solve for customers.”

    Terms of Agreement
    Kinaxis will acquire Rubikloud for US$60 million in an all-cash transaction that is expected to close within 60 days. Based on Rubikloud’s current revenue and expense profile, the company’s fiscal 2020 revenue and Adjusted EBITDA guidance, as reiterated in its May 6, 2020 news release, remains unchanged. The transaction is subject to customary closing conditions.

    About Kinaxis Inc. 
    Everyday volatility and uncertainty demand quick action. Kinaxis® delivers the agility to make fast, confident decisions across integrated business planning and the digital supply chain. People can plan better, live better and change the world. Trusted by innovative brands, we combine human intelligence with AI and concurrent planning to help companies plan for any future, monitor risks and opportunities and respond at the pace of change. Powered by an extensible, cloud-based platform, Kinaxis delivers industry-proven applications so everyone can know sooner, act faster and remove waste. For more Kinaxis news, follow us on LinkedIn or Twitter.