21
Sep

ScribbleLive acquires ion interactive

TORONTO, Sept. 21, 2017 /PRNewswire/ – ScribbleLive, the leading content experience platform, announced today that it has acquired interactive content platform provider, ion interactive. With this acquisition, ScribbleLive further strengthens its ability to help companies manage the full lifecycle of their content by bringing new interactive capabilities to its platform.

ion interactive is an enterprise SaaS platform that empowers modern marketers to produce data-driven interactive content at scale and without code. As part of ScribbleLive’s content experience platform, ion interactive gives marketers and content-focused teams new capabilities and opportunities to manage interactive experiences. In particular, ScribbleLive’s content creation capabilities – with it’s Visually network of 1,500+ creative professionals – will help customers supercharge their interactive content, across a wide range of formats and experiences.

“Buyers actually need to interact with a brand about 10 to 15 times before they buy a product,” said Vincent Mifsud, CEO of ScribbleLive. “At ScribbleLive, we want to help content-focused teams move beyond developing one-off experiences, and consider their interactive brand as an opportunity to quickly drive relevant experiences and revenue. Every buyer touchpoint is an opportunity for insight and understanding.”

This is ScribbleLive’s largest acquisition to-date, adding over 50 ion interactive employees and 250+ enterprise customers – including major brands like Salesforce, Starbucks, Deloitte and M&T Bank, further strengthening its focus across software, education, finance and healthcare verticals. ion interactive also has developed strong relationships with many industry leading agencies, making the company a powerful addition to ScribbleLive’s partner network.

“At ScribbleLive, we are helping businesses make content their competitive advantage. Adding ion interactive’s deep expertise and innovative technology is an exciting opportunity to help our customers create truly relevant and effective content,” added Mifsud. “We welcome the fantastic ion teams in Boca Raton, FL and Boston to the ScribbleLive family and look forward to working together.”

To learn more about ScribbleLive and its offerings, please visit Scribblelive.com.

About ScribbleLive
ScribbleLive is the world’s leading content experience platform. ScribbleLive help brands, sports and media organizations manage the full lifecycle of their content. With ScribbleLive, you can ideate, plan, create, distribute and measure your content for any stage of the buyer’s journey. ScribbleLive can help make content your competitive advantage and is trusted by over 1,200 customers including Oracle, Red Bull, the NBA and Microsoft.

Comments ( 0 )

    Leave A Comment

    Your email address will not be published. Required fields are marked *

     

    AI STARTUP RUBIKLOUD TO BE ACQUIRED BY OTTAWA-BASED KINAXIS FOR $81.4 MILLION CAD

    OTTAWA, ON, June 15, 2020 – Kinaxis® Inc. (TSX: KXS), the authority in driving agility for fast, confident decision-making in an unpredictable world, has signed a definitive agreement to acquire Toronto-based Rubikloud, a disruptive, emerging provider of AI solutions that automate supply chain prescriptive analytics and decision-making in the retail and consumer packaged goods (CPG) industries.

    Globally-recognized retailers and CPG manufacturers in the health and beauty, household and grocery segments use Rubikloud’s AI-based products today. Their offerings include demand forecasting and automation to manage and optimize trade promotions, pricing and assortment to drive product demand and dramatically improve financial results. Kinaxis will enhance RapidResponse’s demand planning capabilities with the Rubikloud offerings, anticipating initial opportunities in the company’s rapidly-growing CPG customer base and over time for other industries such as life sciences. The acquisition also offers Kinaxis a springboard into the enterprise retail industry.

    “Rubikloud has capabilities and value that we can offer our CPG customers today, leads us into the retail industry with some bellwether accounts, and adds a group of approximately 80 people to an already-impressive AI and machine learning (ML) team here at Kinaxis. Over time, this enhanced group will contribute to new and existing AI-powered capabilities across the full Kinaxis RapidResponse® platform and applications,” said John Sicard, President and CEO of Kinaxis. “This acquisition reflects the growing importance of AI and ML to power intelligent automation and augment human decision-making to better deliver on customer promises, remove waste and increase resiliency for effective risk management.”

    Rubikloud’s SaaS-based ML offerings empower retail and CPG manufacturers to transform their core operations by improving and automating complex, profit-generating decisions. Rubikloud’s proven AI capabilities and intuitive tools enable users to leverage disparate data sources to improve forecast accuracy, site-level allocations, inventory availability and promotion plans by allowing users to run boundless simulations in real time.

    “We founded Rubikloud with the belief that purpose-built AI could be used to solve some of the most complex industry problems and we have spent the last seven years building a fantastic product that receives validation from global customers every day,” said Kerry Liu, CEO, Rubikloud. “We’re excited at the prospect of joining Kinaxis, which helps us bring our innovations to a much broader customer base at a faster pace than on our own. Not only that, being two strong Canadian companies we see great cultural synergy and look forward to working on the complex problems we know RapidResponse and concurrent planning can solve for customers.”

    Terms of Agreement
    Kinaxis will acquire Rubikloud for US$60 million in an all-cash transaction that is expected to close within 60 days. Based on Rubikloud’s current revenue and expense profile, the company’s fiscal 2020 revenue and Adjusted EBITDA guidance, as reiterated in its May 6, 2020 news release, remains unchanged. The transaction is subject to customary closing conditions.

    About Kinaxis Inc. 
    Everyday volatility and uncertainty demand quick action. Kinaxis® delivers the agility to make fast, confident decisions across integrated business planning and the digital supply chain. People can plan better, live better and change the world. Trusted by innovative brands, we combine human intelligence with AI and concurrent planning to help companies plan for any future, monitor risks and opportunities and respond at the pace of change. Powered by an extensible, cloud-based platform, Kinaxis delivers industry-proven applications so everyone can know sooner, act faster and remove waste. For more Kinaxis news, follow us on LinkedIn or Twitter.